Since 1972, Shiseido has established a strong presence in Thailand, delivering premium beauty products to Thai consumers. Today, it is recognized for its innovative approach and strong portfolio of leading brands. Under the leadership of Managing Director Mrs. Parichart Veerasatien, the company employs over 500 professionals and manages 11 prestigious brands across skincare, makeup, and fragrance. Committed to “beauty innovations for a better world,” Shiseido Thailand continues to drive innovation, enhance customer experience, and focus on sustainability, digital transformation, and consumer-centric strategies.